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Sending direct marketing campaigns with Maileva

All you need is a PC and access to the Maileva website and you can create direct mail campaigns today that land tomorrow! Maileva provides a quick, easy, and low cost way to market your business in a highly targeted, personal, and relevant manner. Excellent ROI can be achieved which is why over 5000 marketers already use Maileva. See our Brochure for Marketers to find out more

 


 
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Description

marketing-mail-maileva-ukMaximise the ROI from your direct mail campaigns by creating and sending highly targeted direct mail at low cost, easily and quickly. You just need a PC and access to the Maileva website to send direct mail campaigns in minutes (and SMS, email, and fax follow ups if required).

Login to the Maileva website and this unique tool enables you to mail your existing database or find new prospects using the built in Maileva database, and we offer a unique guarantee which illustrates how good our mailing lists are.

Once you have selected your data you can create or upload your marketing document, this can be much more than just a standard sales letter i.e. full colour marketing material, newsletters, letters with promotional barcodes... and as well as your main personalised document you can also include another A4 document i.e. flyer, or order form and a Business Reply Envelope.

The Maileva system will undertake the mail-merge, and then automatically send the documents over the internet to our ISO9001 accredited printing and mailing centre.

To maximise delivery Maileva will automatically do some address enhancement, and any undeliverable mail will be scanned and the address data sent back to you as a data file so you can update your database.

Maileva can even turn your marketing campaign into a multichannel campaign as you can also send fax, email, and SMS messages with Maileva too. Find out more here >>

Maileva also includes tools for controlling branding. Your marketing department can set up templates to ensure messaging is consistent whether it's head office or branches producing the direct mail.

 


 


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How it works? 

  1. user-guide-screenshot2I subscribe to Maileva for free and I login to my secure customer account. Available 24/7
  2. I upload my mailing lists or if I want to use Maileva`s database I select my target population (B2B, B2C, new businesses,…) and I confirm my selection criteria
  3. I upload my direct mail document.  i.e. Word file or PDF and the system conducts the mail-merge
  4. I approve a proof online. A proof is instantly produced, and nothing will be printed and mailed until you approve it.
  5. I choose my printing and sending options i.e. 1st class or 2nd class or recorder delivery, colour or black and white, etc and the documents are automatically sent over the internet to our printing and mailing centre.
  6. I control and follow my mailings online without stress. Maileva prints, encloses and sends your mail to your customer and you can track progress online
  7. I can schedule a follow up email, fax or SMS if I like

 


 

 

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Why Maileva?

  • QUICKER – Create direct mail campaigns in minutes that can land tomorrow, using just a PC
  • EASIER – No more waiting for envelopes or letterhead to be delivered, being restricted by a mailing houses schedules, or relying on an expensive DM agency, etc
  • CHEAPER – Printing and mailing savings up to 50%.
  • BRAND CONTROL FOR MULTI-BRANCH BUSINESSES – Set up document templates in the system so all direct mail, sales letters, invitations, etc, meet brand guidelines no matter which office/branch is sending them. More >>
  • INCREASED ROI – ROI is the most important measure of direct mail campaign success and Maileva can provide excellent Return on Investment
  • TARGETED - With a built-in prospect database including many demographics Maileva enables you to create personal, targeted, and relevant direct mail campaigns, from 1 item to 1000's of mail pieces.
  • FREE – Maileva is typically free to set up, not a major IT project, and we offer a free trial 

 


 

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Examples - How could Maileva help get you new customers tomorrow

With Maileva you can send direct mail for any occasion. However, the real beauty of Maileva is when you use it to act quickly, be very targeted, and produce highly relevant messaging. Below are just some examples of how Maileva could help with your marketing:

Weather based promotions
As you will know, the weather can have a dramatic impact on customer numbers, but the UK weather is hard to predict. However, with Maileva you can create a mailing in minutes that can land tomorrow, so you can react to Britain’s interesting climate.


‘Happy birthday’ special offers

With Maileva you have access to birthdates of people in the catchment areas of your local retailers, restaurants, etc and you can send them a Special Offer mailing. Everyone opens post on their birthday, and everyone likes a gift, so it’s a great way to get people (and their family and friends) into your shop/restaurant, etc.


Target new businesses near your branches
/shops, etc
Maileva can give you the details of new businesses opening near your branches . If you send them a ‘Welcome to the area’ letter before the competition you could get their loyalty first, whether it’s employees using you or corporate orders.


Local event based promotions

If there is something going on near to a local branch i.e. festival, sports event, etc, it’s a great opportunity to get local people spending their money with you. However, they might need an incentive, so why not mail them a promotional offer. They might become a loyal customer after this.


Voucher marketing

The use of vouchers is very popular in several industries. In fact online coupons are so common they are losing their perceived value. However, with Maileva you can send people physical vouchers that are personalised, and they can be very powerful.

 


 

 

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Advantages

  • Run more effective prospection campaigns by sending high quality marketing mailings to your contacts and/or to Maileva's large database in one click.
  • Accelerate the sales cycle by quickly sending quotes and proposals to your prospects by mail, by email or by fax
  • Develop customer loyalty by keeping an updated database and sending your clients invitations, multi-support communications, product presentations and even contact them by sms
  • Include a Business Reply Envelope to help increase response rates
  • Buy mailing lists directly from the Maileva system website so you can send targeted camapigns in minutes



 
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Find out more 

Please do not hesitate to contact us to find out more about how Maileva can help your organisation.