Maileva is a multichannel direct marketing tool that can help you identify new customers and target them with personal, relevant, and timely communications. This approach is an easy, cost effective way to generate new leads and sales for your business. Also we offer a unique guarantee.
Maileva is predominantly a mailing solution and as well as sending mail we offer mailing lists too, however we want to help you get maximum return on investment from your direct mail campaigns so we also offer you email, SMS, and fax marketing tools which you can use to follow up your direct mail.
Why use multichannel marketing?
A Direct Marketing Association (DMA) study showed that the best return on investment in marketing comes from a multichannel approach. Direct mail alone is still one of the best forms of marketing, and response rates from email marketing and SMS marketing are dwindling. However, use all 3 channels in an integrated campaign and you can improve your overall ROI significantly, and sending a mailing before you make a cold call can have a dramatic impact on ROI too.
Multichannel direct marketing is easier with Maileva
The tradition approach to undertaking a multichannel direct marketing campaign involves:
- Searching for a mailing list or email list
- Organising a printer
- Managing a mailing house
- Finding an email/SMS marketing supplier
This approach is very time consuming, makes it hard to react quickly, and can be expensive. It also makes the feasibility of undertaking a multichannel campaign more difficult.
With Maileva you can buy your marketing list online or upload your own lists and they will automatically be available for you to use in the Maileva system for sending mail, email, SMS, and fax messages. You then create your messages, schedule when you want them to be delivered, and click send.
Sending a direct mail campaign with Maileva is simple
With Maileva you can send direct mail to your customers that can be much more than a standard sales letter. As well as your main personalised document you can also include another A4 document i.e. newsletter, leaflet, or order form and a Business Reply Envelope (BRE).
The marketing department can control branding by setting up templates to ensure messaging is consistent whether it's head office or branches producing the direct mail.
To maximise delivery Maileva will automatically do some address enhancement, and any undeliverable mail will be scanned and the address data sent back to you as a data file so you can update your database.
- Run more effective prospection campaigns by sending high quality marketing mailings to your contacts and/or to Maileva large database in one click.
- Accelerate the sales cycle by quickly sending quotes and proposals to your prospects by mail, by email or by fax
- Develop customer loyalty by keeping an updated database and sending your clients invitations, multi-support communications, product presentations and even contact them by SMS
- Improve your marketing campaigns `reactivity by using Business Reply Envelopes
Buy direct mailing lists from Maileva
There are many list brokers in the UK, but none make it as easy to buy high quality mailing data in minutes online. Once you have selected your data it is ready to use with your Maileva direct mail campaign. All data meets the requirements of the Direct Marketing Association (DMA) and Data Protection Act.
We offer targeted mailing lists for all manner of sectors including both B2C and B2B data, and we also have two very popular lists which can provide excellent return on investment:
A list of people that are new to your area and will be looking for new products and services.
This is ideal for all sorts of companies including nationwide brands and local retailers i.e. DIY stores, Supermarkets, Car Dealers, Restaurants, Cinemas, Plumbers, Petrol Stations, Banks, Clothes Shops, Pubs, Gyms, Hotels, etc.
A list of people and their birthdays.
Everyone loves receiving mail on their birthdays, so what a great time to send them a special offer as a birthday treat. This could be a discounted birthday meal, a buy one get one free deal in a Supermarket, a free drink in a pub, or a weeks free gym membership, etc.
Our unique guarantee - if any mail pieces you send to our lists are returned as undeliverable we will resupply new data and resend those mail pieces for FREE!
Email follow ups can be sent at the click of a few buttons
Sending an email follow up with Maileva is simple. You create your message, upload your email addresses and schedule when you want it to be sent. It can be sent immediately, or after your direct mail campaign lands. This email can act as a purely a reminder to respond to the direct mail they received, and you could include an incentive too.
SMS marketing made easy
If you are mailing a customer database and you have permission to send them SMS marketing messages too then you can use Maileva for this. Imagine sending them a direct mail piece, an email, and then an SMS, you can see how your response rates could improve significantly!
Fax marketing is still effective in some sectors
Fax marketing is very cost effective and in some sectors it is still proven to provide a good return on investment, if you want to follow up your direct mail campaign with a fax then Maileva is the answer.